1, "to respect and love, and refinement"

"Heaven" is the truth, reason is "respect"; "the heaven", adhere to the correct things through to the end in the right way, according to the nature of things, according to the nature of requirements to do.

"People" is the customer, employee, fellow, with humanity care and love is "". The right thing to do, to customers, fellow employees, in the first place, it is the nature of man by man.

2, "the of the heart, altruistic management"

"The heart" to rely on, develop and maintain one's mind, give full play to the role of "heart" has good ability of cognition, improve the training of morality and personality.

"Altruistic management", from "enterprise standard" to "customer oriented", all from the customer point of view, to meet the requirements of customers, creating value for customers.